What is a brand identity you might ask? Well, Progressive has Flo, Geico has a gecko, and so the list continues. The personalities are a mixed bag, but each has a clear attribute: ‘likability.’ Just as with a character in a TV show, most enjoy watching them cope with unique situations they’re placed in. We’ll even venture to say that many of us don’t skip their commercials, and if given the opportunity, actually tune in. 

When Legend Brands approached us about developing a fresh marketing plan that provided their customer base with both insight and entertainment value, we knew the logical, long-term investment was to develop a brand identity. Hence, The Ange and Addi Show was born!

As Director/Director of Photography, Dustin called upon his experience with light, his passion for directing, and his years spent at Fox Sports to create something unique, on-brand and, most importantly, compelling. Some episodes are intended to feel more like a sports show, while others, a sitcom, providing the type of content that keeps fans coming back for more.