The Ready 2 Respond (R2R) program equips facility professionals with critical training and tools to effectively manage clean water damage.
PROBLEM
The R2R Program needed an effective online strategy to generate leads, increase sales and solidify their rank as the #1 water damage restoration program for facility managers. Assets requested included two commercial campaigns, a hero landing page anthem, stills, and an education portal.
SOLUTION
They contracted Finding You Pictures.
30 SECOND COMMERCIAL
15 SECOND TESTIMONIAL SERIES
(1 of 4 in the Upcoming Campaign)
COMMERCIAL STILLS
80 SECOND COMMERCIAL
As with all online ads, it’s important that they click out to a landing page with an in-depth explanation of the product.
TRAINING
In addition to in-person training, Ready 2 Respond wanted to create an online portal that would allow their facility clients to both easily educate new staff and serve as a video reference guide on what they had learned in person from their professional R2R instructor.
Finding You Pictures developed and filmed the series over six months creating a robust curriculum to compliment their unique program offering.
“This is really, really good and effective.”
Head of Marketing, Legend Brands
WHAT WE DID
CONCEPT CREATION
SCRIPT WRITING
CASTING
PRODUCING
DIRECTING
CINEMATOGRAPHY
STILL PHOTOGRAPHY
POST-PRODUCTION
VOICE OVER
THE RESULTS
With its marketing now complete, The R2R Program is scheduled to launch its commercial campaign Spring 2025.