(EDUCATION)
More than 50 years of providing innovative solutions for professional cleaners, restorers and facility managers.
VALUE
Subsidiary of RPM International: a multinational holding company.
PRODUCT LINES
Drieaz, Prochem, Un-Duz-It . . . 11 total.
LOCATIONS
Washington, Arizona, Tennessee, England
PROBLEM
In 2022, Legend Brands established a new goal: 200 million in growth over the next 5 years. As part of their initiative, Legend Brands would be selling large packages of their Water Damage Restoration product lineup. To ease their customers concern for application and use of the inventory, they decided to create an online education curriculum that would be made available to them as part of their purchase.
SOLUTION
They contracted Finding You Pictures.
READY TO RESPOND TRAILER
The portal would allow clients like Universities and Hospitals to easily educate their employees on how to properly use the Water Restoration products.
Developing this type of content, however, takes time, and Legend Brands wanted to immediately introduce the concept into their sales funnel.
The solution became clear: create a “proof of concept” trailer. This allowed the full curriculum to be introduced in phases, giving the creative team the necessary time to focus on crafting quality content, while still providing the sales team with the tools necessary to drive growth.
“This is really, really good and effective.”
Head of Marketing, Legend Brands
WHAT WE DID
PRODUCING
CASTING
DIRECTING
CINEMATOGRAPHY
THE RESULTS
The R2R Education trailer was launched in record time, allowing Legend Brands to immediately introduce the concept into their sales funnel.
Phase 1 of the education portal is complete with Phases 2 and 3 underway.